ADVERTISING

This photostory deals with all aspects of advertising

PHOTOSTORY WORKSHEET ADVERTISING

1.      What is the main aim of advertising

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2.      Can you explain 3 functions of advertising

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3.      There are many different advertising media. List and explain 4 of types of media.

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4.      There are a number of factors affecting the choice of advertising medium. Can you explain 2 of these factors?

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5.      There are 4 types of advertising. Fill in the missing types of advertising in the boxes provided.

GENERIC

COMPETITIVE

6.      What is your understanding of the term ‘BRAND AWARNESS’

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7.      There are 4 steps to an advertising campaign. Fill in the missing stages.

                           I.          Plan the Market Situation

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                        III.          ___________________________________

                        IV.           Monitor and review the advertising campaign

8.      There are a number of criteria needed for successful advertising.

What does AIDA stand for in advertising? Explain each stage.

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                       IV.          A_____________________________________________________________________________________________________________________________________________________________________________________________________________